Seoul's best neighbourhoods
Gangnam — Korea's most famous neighbourhood after PSY made it global. COEX Mall, luxury brands, K-beauty flagships, the best department stores.
Hongdae — university neighbourhood. Street performances, indie music, the most vibrant young energy in Seoul, great nightlife.
Itaewon — international neighbourhood. Every type of cuisine, LGBTQ+ friendly, Haebangchon (HBC) adjacent.
Insadong — traditional Korean culture. Teahouses, galleries, celadon ceramics, hanbok rental.
Bukchon Hanok Village — preserved traditional Korean houses (hanok). The most photographed neighbourhood in Seoul.
Myeongdong — K-beauty shopping district. Every Korean skincare brand's flagship store.
Getting around Seoul
Seoul's subway is one of the world's finest — 9 lines, incredibly efficient, English signage throughout. T-money card for all transport including airport. Incheon Airport (ICN) is 60–70 minutes by AREX express train.
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